Montreal Case Competition Day 4

Friday, January 8, 2010

Well to recap the day:

The first case that we had was not really a big deal, except for the fact that $5k was on the line. We needed to win and Porto needed to lose for us to get paid. Well as you can see from below they lost.


Below is the overall standings of the round robin. We were the only undefeated team, which means we won the $5k for winning the round robin.


We also had the semi finals tonight. And boy did they pick the wrong team to give a case about Sony to. Our team brought our A game tonight. Our team is comprised of Kelly Truesdale, Emily Crow, and Liz Brittle. We all did excellent tonight so kudos to the entire team for nailing it.

We have officially moved on to the Final round which guarantees us at least $5k more and up to $10k more for the team. GO TEAM!

8 comments:

Michelle said...

Yea!!!
what are you going to buy me?

red said...

Awesome. You guys ROCK! That's so cool. I think it's cool you guys actually get money, what better incentive is that?

Anna said...

Awesome!

Anonymous said...

Congrats! By the way... what was the subject of the pre-semifinal case?

Collin Shaw said...

The topic for the fifth case which was the one before the semi's was a small wine company and a potential takeover offer.

Anonymous said...

What did you guys recommended for Sony?

Collin Shaw said...

Our recommendation for Sony was first not reorganize because before the economy started sucking the reorg looked like it was working. We then recommended an internal and external marketing campaign. Our biggest recommendations were diversifying the supply chain to reduce risk to yen appreciation and depreciation. We then had a detailed plan to adopt industry standards. The last part was to form teams that would focus on the cross-functionality of the different Sony products so that they could drive and find new revenue sources. We also dropped Sony Financial. Our tag line was stolen from the new PS3 ad campaign, "Sony, we do everything electronics". Easily our best presentation of the competition. The judges were dumbfounded by our knowledge of sony and the electronics industry.

Anonymous said...

Good information thank you closely monitor your success.