Thursday, January 7, 2010
Well another day in the books at the John Molson Case Competition. Today was a bit stressful. We started off at 9:00am with breakfast and the beginning of our case. Today was a live case. This meant that we got a case first and then had a presentation by a company about our case we were supposed to prepare. The awesome thing part of the case was that it was for the Montreal Canadiens (Montreal's NHL Hockey team). The purpose of the case was to develop a new marketing campaign for the Canadiens.
We thought that we developed a great marketing campaign and did a great case analysis. Our coach Pat and the judges on the other hand didn't think so. But when the Head of Marketing from the Canadiens came up and said that we shouldn't be surprised to see some of our ad campaigns next season. That made us feel great. And although the judges were pretty harsh we still won our case.
On top of winning we have now clinched our division and are guaranteed a spot in the Semi-finals tomorrow. So needless to say tomorrow will be a long day. 2 full cases. Oh wow.
3 comments:
babe your amazing. I've never doubted it for a second.
Wow, impressive. I'm sure you're learning a ton. Enjoy the experience it's a once in a lifetime. Love ya!
So proud of you and your team, what a great experience. Way to go.
good luck tomorrow
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